Church & Dwight

ARM & HAMMER™ Delivers Innovation with New, Lightweight Laundry Solution

EWING, N.J.--(BUSINESS WIRE)--Sep. 18, 2019-- With 76 percent of U.S consumers purchasing products online1, the need for lightweight, easy-to-ship options continues to be a growing need. ARM & HAMMER™ - the #1 value laundry brand2 – has an innovative, affordable solution: ARM & HAMMER™ Plus OxiClean™ Super Concentrated Liquid Laundry Detergent.

ARM & HAMMER™ designed this product with convenience in mind, using 37 percent less plastic3 and 30 percent less water4 making it easier to carry, use and store. The super concentrated formula provides 3X more cleaning power per drop5 with effective stain-lifting and odor-fighting power in a compact bottle. At 66 percent less weight than a traditional laundry bottle6, the lightweight detergent fits in the palm of your hand and is ideal for home shipping: a 2-pack can be delivered directly to your door via Amazon.

“We know our consumers are looking for products that enable their busy lifestyles - whether they are apartment dwellers doing laundry on-the-go or homeowners looking for quick and easy solutions for smaller spaces,” said Laurie Kirschner, Director of Marketing for ARM & HAMMER™ Laundry. “We developed this product to suit the evolving needs of our consumers, delivering through innovation and e-commerce the powerful clean they have come to expect from ARM & HAMMER™ in a form that is smart, convenient, and hassle-free.”

The 3X concentrated formula combines ARM & HAMMER™ baking soda supercharged with OxiClean™ Stain Fighters for a powerful cleaning detergent that eliminates more than 101 tough stains and can even be used as an effective pre-treater. The ultra-convenient, reusable pump can be used one-handed to pump right into your machine, which means no more measuring, mess or hassle. And a little goes a long way with just four pumps needed for a regular load and six pumps for one large load.

ARM & HAMMER™ Super Concentrated Detergent comes with two 15.27 fl. oz. bottles and one reusable pump for a total of 60 loads5 and works in standard and high efficiency models, and in all water temperatures. It can be purchased on Amazon as a 2-pack (60 loads total) at $11.99 / $0.20 per load.

For more information on the ARM & HAMMER Super Concentrated Detergent or other products in the ARM & HAMMER family, please visit

About Church & Dwight Co., Inc.

Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER™ brand name and other well-known trademarks.

2 Data on file
3 vs. ARM & HAMMER™ Plus OxiClean™ 43.75 fl. Oz. Liquid Laundry Detergent
4 Per drop vs. ARM & HAMMER™ Plus OxiClean™ Liquid Laundry Detergent
5 vs. ARM & HAMMER™ Plus OxiClean™ Liquid Laundry Detergent
6 vs. ARM & HAMMER™ Plus OxiClean™ 43.75 fl. Oz. Liquid Laundry Detergent
7 Based on medium loads when measured as directed

Source: Church & Dwight Co., Inc.

Jacquelyn Dyer

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